Air Jordan and Siadds Atelier introduce a fine jewelry collaboration that unites performance heritage, cultural craft, and representation—translated into lasting objects of meaning.

Built on the belief that greatness is a practice, not a moment, the SIADDS x Air Jordan collection draws from Jordan’s legacy of discipline under pressure and Siadds’ culture-driven approach to design. Together, they explore how identity, excellence, and self-expression take shape through material—where symbols move from performance to ritual, and gain meaning through use.

At the core is AWAKEN GREATNESS, a shared platform rooted in craft, restraint, and long-term commitment—where performance, style, and self-expression intersect. The collection features elevated pieces crafted in sterling silver with 18K gold vermail, set with precision-cut cultivated diamonds in sculptural forms, arranged in graduated sizes for depth and texture. Made for durability, each piece is designed to age with wear and carry trace over time.

A modern expression of luxury—defined by intention, representation, and restraint—where greatness is awakened through practice, not proclamation.