Air Jordan and Siadds Atelier introduce a fine jewelry collaboration that brings together performance heritage, cultural design, and representation, translated into lasting objects of meaning.

The SIADDS x Air Jordan fine jewelry collection is built on the belief that greatness is not a moment, but a practice. Drawing from Air Jordan’s legacy of discipline and performance under pressure, alongside Siadds Atelier’s commitment to culture-driven craft, the collaboration explores how identity, excellence, and self-expression take form through material.

Both brands share an understanding of representation as something earned through presence rather than declared. Air Jordan’s cultural language evolved from the court into a global symbol of confidence and self-determination, while Siadds approaches jewelry as a medium through which lived experience and identity can be carried with clarity and intention. Together, the collaboration examines how symbols move between worlds — from performance to ritual and from function to form — gaining meaning through use rather than preservation.

At the core of the collaboration is AWAKEN GREATNESS, a shared cultural platform between Air Jordan and Siadds Atelier. Rooted in craft, discipline, and long-term commitment, AWAKEN GREATNESS exists where performance, style, and self-expression intersect. The collection consists of fine jewelry pieces developed as elevated objects rather than accessories, positioned at the intersection of Jordan’s performance legacy and Siadds’ dedication to representation through design.

The collection is crafted in sterling silver and 18K GP, set with precision-cut cultivated diamonds integrated into sculptural forms. Stones are arranged in graduated sizes to create depth and texture, while materials are selected for durability and longevity — designed to age with wear and carry trace over time.

The SIADDS x Air Jordan collaboration reflects a modern expression of luxury, defined by intention, representation, and restraint — where greatness is awakened through practice, not proclamation.

SIADDS x Air Jordan "YIKA" Necklace in .925/18K GP. 138 diamonds totaling 0,69 carat.

SIADDS x Air Jordan "SAWA" Earrings in .925./18K GP. 44 diamonds & 1 ruby totaling 2,5 carat.

SIADDS x Air Jordan "PACHA" Ring in .925/18K GP. 3 diamonds totaling 1,37 carat.